• Africa Games Week
  • US$ million Revenue in the SA App market


    Mobile Growth Summit (MGS) is Mobile Growth Association’s (MGA) global conference series. MGA is a US-based global mobile association providing mobile marketing professionals with frontline content and community events to help grow their app businesses. Drawing on its roots as a not-for-profit organisation dedicated to education, MGS is committed to building the world’s most helpful, friendly and knowledgeable community of mobile experts.

    Events prioritise community and content quality above all else, attracting a high-calibre audience of mobile marketers, developers and user acquisition managers working in games, commerce and other app categories, as well as executives representing Adtech, Martech and data companies.

    The African Game Industry has recently had a massive boost with new international co-production treaties signed, international studios and game houses set up, and learning and education facilities being launched, which is super exciting for the future of the industry.

    Come together with the mobile industry’s leading growth experts at MGS SOUTH AFRICA at Africa Games Week. From actionable insights to life-changing connections, attendees will get everything they need to grow their apps and their careers in 2022 and beyond. From mainstreaming to the Metaverse, game developers and marketers are adapting quickly to reach new and growing audiences, while also looking toward the future of gaming.

    Learn what it means to market in the Metaverse, and take on the everyday challenges of user acquisition and retention in a booming mobile game vertical. Attend lectures and panels, connect with industry experts during our networking opportunities, and learn how to make better games, market and monetise them and much more.

    DEC 2022

    Conference Program


    10:00 MC: Glenn Kisela Welcome to Africa Games Week, intro to City of Cape Town, Jen LaLoup and Dave Westin, Nick Hall, Glenn Gillis, Aluta Null, and Rex Bowden

    DAY 1


    10:30 Video game distribution & monetisation: how to connect directly with your players by Andrey Kalugin, MEA Regional Director of Xsolla
    11:00 A Nollywood Model for Building Games for Africans : the Maliyo RP Model – presented by Hugo Obi funder Maliyo Games
    11:30 How to Make a Hit Game – A talk with Evans Kiragu CEO Mekan Games
    12:00 Panel – Building Blocks for the future audience with Jean Scheltema, CMo for Wesgro, Danni Pinch Executive Creative Director, King James, Alexander Ehrath, Principal Engineer, Roblox (streaming in)
    12:30 Nick Hall interviews Spencer Ma, Senior Growth Manager, Carry 1st : The Growth Curve across the African Continent


    14:00 When things go wrong : 3 questions our ad team uses to evolve a disappointing outcome into a long term asset, presented by Matt Sharpe, Creative Director, Advertising, Zynga
    14:40 Playful Feedback : Francois van Niekerk, Studio Head, Clockwork Acorn
    15:10 Influencer Marketing in Europe – A Lucky Shot or a Level Off? by Anya Stoyanov, Imperia Online
    15:50 The future of investments: Jen LaLoup, Mobile Growth Summit  and Jusin Swart, Bitkraft
    16:15 Narrative Strategies for Better Retention with Ranko Trifkovic, Red Viking
    17:00 Closing remarks : Jen Laloup and Dave Westin
    17:30 Closing remarks : MC Glenn Kisela, Nibble

    Learn. Connect. Grow.

    Discover emerging trends, meet new partners, and get what you need to grow your app in the post-ATT world. When the learning ends, the networking begins! We know that getting together with your professional community is more important than ever. From gourmet food to exciting networking opportunities, we make networking and making new connections easy and fun.

    Who Should Attend MGS AFRICA at Africa Games Week?

    App Marketing Professionals
    Executive Leadership from App Publishers
    Marketing Directors
    Heads of Growth
    VPs of Marketing
    App Developers
    Product Managers